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Andrew Young, Martin Luther King III announce new TV network for blacks

Broadcasting & Cable reports:

A group led by Ambassador Andrew Young and Martin Luther King III is expected on Monday to announce plans to launch a new over-the-air television network aimed at African-American audiences in the fall.

Based in Atlanta, Bounce TV, is trying to line up distribution through the digital signals of local television stations. It plans to broadcast a mix of theatrical movies, live sports, off-net series and original programming aimed at adults 25-54. It has made deals to acquire TV rights to 400 African-American oriented films from NBC Universal Domestic Television Distribution, Sony Pictures Television, Codeblack Entertainment and Image Entertainment.

Bounce TV will be run by a founding group comprised of Young and King and Andrew “Bo” Young III. The co-founders of African-American-owned production company Rainforest Films are also involved, with Rob Hardy serving as chief content officer and Will Packer holding the title chief strategy and marketing officer. Also involved in management are two former Turner Broadcasting executives, Ryan Glover and Jonathan Katz, who have been named executive VPs.

“My father envisioned the day that African Americans would play major roles in entertainment within ownership, not just serve as entertainers on the stage or in front of the cameras. That’s what makes this even more exciting to me as we embark on this new endeavor of an independently owned and operated broadcast television network featuring African Americans,” said King

Former executive VP of U.S. syndication sales for Sony Pictures Television, Jeffrey Wolf, will handle network distribution of Bounce TV. The network plans to offer half of its ad time for insertion by local affiliates.

Bounce TV will be televising football and basketball from the nation’s largest African American athletic conference, the Central Intercollegiate Athletic Association, under a rights agreement with Urban Sports Entertainment Group. The network will air the CIAA Championship football and some quarter and semi-final CIAA tournament basketball games.

Atlanta -based CSE, an independent sports, entertainment and television production agency, will provide marketing, digital, post-production and operational resources.

In targeting African-Americans, Bounce TV is moving into territory already occupied by cable networks such as Viacom’s BET and TV One, a joint venture of Comcast, NBC Universal and DirecTV.

Interesting….

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