Report: Minorities, Urban, Poorer, Youth & Women use Social Media most
Social Media is blowing up!
Most adults use social media. A recent PEW Internet social networking survey revealed that as of December 2012, 67% of American adults use social networking.
But of the top sites, Facebook is number one with 67% of adults saying they have an account compared to just 16% on Twitter, 15% of online adults say they use Pinterest, 13% on Instagram and 6% on Tumblr.
Maybe it is the economy and more adults must be looking for a job than tweeting because the survey also revealed that 20% is on LinkedIN, as of August 2012. That makes it second most used online networking site to Facebook.
Women dominate social media as 71% of them use social networking sites compared to just 62% of men.
Not surprising to anyone who spends any amount of time on Facebook and Twitter anyway, the survey also revealed that minorities, Hispanics (72%) and African Americans (68%) are on social media sites more than Whites (65%).
Poorer people, those earning under $30,000 are spending their time on social media (72%) compared to higher income-earners making $75,000 or more (66%). They may be too busy making money.
Consequently, urban dwellers make up most of those Facebooking and tweeting (70%) compared to rural folk (61%). They’re probably out milking the cows and don’t have time to be sharing social memes.
Also, as should be expected the youth, ages 18-29 are on social media more (83%) so than older Americans 50-64 years of age (52%), although 30-49 year olds are close behind the younguns at (77%).
The other interesting take away is the social impact of social media and how it helps revive or maintain relationships and helps those who are traditionally socially isolated, like work at home moms like myself:
- Social networking sites are increasingly used to keep up with close social ties
- The average user of a social networking site has more close ties and is half as likely to be socially isolated as the average American
- Facebook users are more trusting than others
- Facebook users have more close relationships
- Internet users get more support from their social ties and Facebook users get the most support
- Facebook users are much more politically engaged than most people
- Facebook revives “dormant” relationships
You can download the entire report HERE.