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Diversity in Tech: Persian-American mom creates multinational STEM app for kids!

This Sunday, I schlepped up to the home of one of DC’s technology hubs, iStrategy labs in the Dupont Circle neighborhood of DC,  and witnessed some amazing product and services demos as part of start up  NewME accelerator‘s pop up program.
The NewME incubator program is housed in San Francisco, and traditionally includes a 12-week intensive course followed by demos.  The program is geared towards educating and elevating those underrepresented in the tech and mobile app development sector. 
My hometown, DC, was the first of a series of 3-day “pop up” versions to be held nationwide at various cities this  year.

AppTalia founder Rashin Taheri
Two of the top three winners for the DC competition presented desktop and mobile apps that are beneficial to children. It says a lot about the future of app development. Tech-Savvy parents are it!
The 2nd place winner at the DC pop up was AppTalia. The company launched when mom Rashin Taheri noticed her daughter, Talia, beginning at age 3, started asking all these “why” questions.  Rather than brush her off, she would answer her kid’s queries. Recognizing that the US lags behind other developed nations in science, technology, engineering and math (STEM) education for its youth, Taheri sought out to create an app that would help parents get their little ones interested in this field at a very you age. 
And as a Persian mother, Rashin wanted to teach her children her native language and looked for Persian language apps in the App Store and was shocked to discover there were none. With that, she also set out to create the first Persian mobile applications for children. AppTalia was thus born.
Launched last March out of her Virginia home, AppTalia is geared towards tech-savvy parents who appreciate the value of mobile technology for helping educate their kids. 
The apps teach complex topics like biology, chemistry, physiology, the universe and the human body and supplement the learning via interactive stories and exercises.

To increase the learning opportunities, the app teaches in several languages as well. Very neat! The imagery is vibrant and colorful and sure to grab and keep the attention of little ones. 

Learn more from the app video below:

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Jeneba “JJ Ghatt”,is editor at, an online hub where she helps social media butterfly who empowers digital entrepreneurs and professionals to create great things online at her online learning platform Digital Publishing Academy.  She is an editor of tech blog and founded the annual 200 Black Women to Follow On Twitter List. Read her bio, then get all of her online & digital biz startup advice and tools in one spot here!

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