JenebaSpeaksEmpowering online digital entrepreneurs and professionals to create great things online

Bloggers: Manage Expections with Brands Early! Here’s why

manage expectations

manage expectations

I recently had the unfortunate experience of having a company I had a short term promotional relationship renege on a three month contract after one month because it didn’t realize the level of return of investment (ROI) it wanted after one month.

As an attorney, I failed because I should have set up my contract to spell things out clearly and state explicitly whether or not the continuation of the short term contract would be conditional of meeting certain ROI benchmarks. I did not. Another mistake I made was not having the client pay in advance for services and limit refunds.

Most brands and partners that approach you, usually through a PR rep, should have done their research in advance into your reach,audience and market, and your social media followers number.

Before engaging you, they should acquire specifics like Unique visits, and other insider information they cannot learn on their own.  Based on that calculation they take a risk as to whether your audience will react and respond with sales.

There is value to brand exposure but unlike an actual sale or FB follower increase, that is not easy to quantify. And if a brand doesn’t appreciate your helping them widen their brand reach, then you’ll be left holding the bag when they pull out, unexpectedly based on parameters that you did not agree with them on before starting a campaign.

This quick 3+ minutes podcast is me explaining the importance of setting up managed expectations upfront!

 

Join the newsletter

Subscribe to get our latest content by email.

Related Posts Plugin for WordPress, Blogger...

Post to Twitter

Tags: , , , , ,

2 comments

  • Thanks for sharing. I am sorry that you had a bad experience. You are right about being careful. We have to make sure that our contracts are clear, and we all have the same expectation. Thanks for sharing this information. For some reason, I was unable to listen to the podcast.

  • oh that’s odd that you couldn’t listen to it. Hmmm. But Yeah, clarity is essential. Thanks for reading and commenting!

Leave a Reply

Your email address will not be published. Required fields are marked *