The Case for Being An Early Adopter in New Social Media Platforms
One of the most important things any digital publisher or online platform needs to sustain traffic and maintain itself is a community of supporters and repeat visitors and users.
A key way to do nourish a ripe virtual community is to cultivate a following in social media and leading them back to your platform or site.
There are a few schools of thoughts on how to accomplish this.
One theory says to pick one platform to nourish, grow and master before moving on to a next one.
Another theory suggests that principals who are small publishers and lean startups, in particular, become early adopters in new social media platforms.
In this podcast voice note, I present the case for becoming an early adopter.