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Walmart, Women Biz Trade Groups Make it Easier for you to Support Women-Owned Brands

women owned biz

women owned biz

A new logo program will empower those who want to support women-owned businesses at big box stores like Wal-Mart and Sam’s Club.

The Women’s Business Enterprise National Council (WBENC), Sam’s Club, WEConnect International and Walmart have partnered to design a logo to make people aware of the high-quality, unique products that are coming from these women-owned businesses.

To qualify to use the logo, a business must be WBENC and/or WEConnect International certified, which means 51% owned, operated and controlled by a woman or group of women. Customers will begin seeing the logo later this year at Walmart stores, Sam’s Clubs and in other stores around the world.

women owned

A recent Walmart survey indicates that 90% of the company’s women customers in the United States said they’d go out of their way to buy merchandise made by women.

Women-owned businesses are key players in global economic development and sustainability and contribute more than $1.3 trillion to the U.S. economy.


This program, the cooperative notes, is important for women-owned businesses to have the same opportunities as their male counterparts in order to thrive and succeed.

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  • Actually – WBENC and WEConnect are not women’s business trade groups — they are non-profits founded and controlled by large corporations. WalMart is one of these firms. They use all of this to promote themselves. . . while Walmart actually does very little of it’s purchasing from women-owned firms. Ask them what percent of the products they sell are supplied by women-owned firms. . . .

  • Duly noted. Will adjust my headline to reflect your suggestion and you make a valid point about Walmart. Will have to follow up. Thanks for stopping by to comment, TJ.

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