Fear of Audience Alienation: When to Tackle Controversial Topics on Your Blog (PODCAST)
This week has been very tumultuous and stressful given all the shooting deaths of two black men by police in Minnesota and New Orleans and a crazed ex-military gunman with a racist vendetta’s retaliatory ambush of a peace rally. The attack left 5 Dallas police officers dead.
In many online blogging communities, members have been discussing whether or not they should address the shootings in their respective blogs given the controversial nature of the topic. The hesitance comes from those who are building a brand that may be separate from their own personal brand. There is also the concern of alienating potential sponsors.
In this 10-minute podcast (check out my new intro btw), I offer my thoughts on when you can and should not interject your personal opinions on a sensitive, political or divisive topic. Listen.