Here’s What Makes a Video Go Viral, According to Millennials
Having a video go viral is an excellent way to elevate your brand, drive traffic to your website and garner sales for a product or service that you are selling.
According to research, 69% of Americans say they share good viral videos online, and of those who do, 19% say they do it passive aggressively to express a political views.
Millennials do this overwhelmingly at 25%.
Many Americans say they can predict when a video will go viral or become a hit. Most say that a video that makes them laugh will go viral (40%) or one they saw a friend share (27%).
Of the 69% that say they share viral videos, a good chunck do it to get their friends’ social reactions (34%); while 26% share in hopes of starting a social conversation. Another 47% don’t care what you think and just share because they want to.
Here are some other reasons broken down by general population compared to what Millennials think:
|How can you predict that an online video will go viral|
|I laugh when I see it||40 percent||55 percent|
|I see my friends sharing it||27 percent||45 percent|
|It features animals||22 percent||27 percent|
|I see celebrities sharing it||15 percent||37 percent|
|I gasp when I watch it||14 percent||24 percent|
|It features kids||13 percent||16 percent|
Men that get aroused after watching a video say it would go viral (18%) while just 3% of women say a video making them sexually stimulated is a predictor of viralbility.
|Which of the following passive aggressive reasons have caused you to share a viral video online?*|
|To express my political views||19 percent||25 percent|
|To win an argument||11 percent||16 percent|
|To share my religious beliefs||10 percent||14 percent|
Get the rest of the breakdown from Bulldog reporter and check out this infographic of the study that the now-defunct Mode.com commissioned. It explains more: