Having a video go viral is an excellent way to elevate your brand, drive traffic to your website and garner sales for a product or service that you are selling.
According to research, 69% of Americans say they share good viral videos online, and of those who do, 19% say they do it passive aggressively to express a political views.
Millennials do this overwhelmingly at 25%.
Many Americans say they can predict when a video will go viral or become a hit. Most say that a video that makes them laugh will go viral (40%) or one they saw a friend share (27%).
Of the 69% that say they share viral videos, a good chunck do it to get their friends’ social reactions (34%); while 26% share in hopes of starting a social conversation. Another 47% don’t care what you think and just share because they want to.
Here are some other reasons broken down by general population compared to what Millennials think:
| How can you predict that an online video will go viral | ||||||||||||||
| General Pop | Millennials | |||||||||||||
| I laugh when I see it | 40 percent | 55 percent | ||||||||||||
| I see my friends sharing it | 27 percent | 45 percent | ||||||||||||
| It features animals | 22 percent | 27 percent | ||||||||||||
| I see celebrities sharing it | 15 percent | 37 percent | ||||||||||||
| I gasp when I watch it | 14 percent | 24 percent | ||||||||||||
| It features kids | 13 percent | 16 percent | ||||||||||||
Men that get aroused after watching a video say it would go viral (18%) while just 3% of women say a video making them sexually stimulated is a predictor of viralbility.
| Which of the following passive aggressive reasons have caused you to share a viral video online?* | ||||||||||||||
| Gen Pop | Millennials | |||||||||||||
| To express my political views | 19 percent | 25 percent | ||||||||||||
| To win an argument | 11 percent | 16 percent | ||||||||||||
| To share my religious beliefs | 10 percent | 14 percent | ||||||||||||
Get the rest of the breakdown from Bulldog reporter and check out this infographic of the study that the now-defunct Mode.com commissioned. It explains more:
Jay Jay Ghatt is also editor at Techyaya.com, founder of the JayJayGhatt.com and JayJayGhatt.com where she teaches online creators how to navigate digital entrepreneurship and offers Do-It-For-You Blogging Service. She manages her lifestyle sites BellyitchBlog, Jenebaspeaks and JJBraids.com and is the founder of BlackWomenTech.com 200 Black Women in Tech On Twitter. Her biz podcast 10 Minute Podcast is available on iTunes and Player.fm. Follow her on Twitter at @Jenebaspeaks. Buy her templates over at her legal and business templates on Etsy shop!
