Should Havine a Big Social Media Following Matter to Venture Capitalists?
Does social media matter to VCs?
To a VC, does it matter how many Twitter followers or Facebook FB -0.62% fans a startup may have?
Is it a good thing if a startup founder has 500+ followers on LinkedIn LNKD +%?
In the scheme of things, how important is social media traction when a VC is considering an investment?
While there are many different metrics used by VCs, there is really no reason why social media shouldn’t be part of the overall mix.
For startups with a large social media following, it means a few things.
1. They have a brand or product that resonates with existing or potential customers.
2. They have a willingness and ability to drive attention by leveraging social media using through engagement, conversations, relationship building, customer service and marketing campaigns.
3. There is a solid base to drive marketing and sales by tapping into the power of evangelists and influencers.