Jay Jay Ghatt Empowering online digital entrepreneurs and professionals to create great things online

What is A/B Testing and How Does It Work? (Video Tutorial)


A lot of new online content creators, eCommerce shop owners, vloggers, YouTubers and others who want to market their website, products or services are unaware of the concept of A/B Testing.

It’s a marketing term in the online word that, in sum, at its most basic, is a way to compare two versions of something to figure out which performs better.

While it’s most often associated with websites and apps, Fung says the method is almost 100 years old, a Harvard Business Review summary on A/B testing states. 

To help out those of you who prefer to learn by seeing something in action versus just reading about it, I create a Quick Video Tutorial that explains Briefly What is “A/B” Testing and shows you an example of it in Action.

In this tutorial, I use Sumo.com’s Website Growth Tools.

If you want to download the Sumo.com Plugin for your WordPress website or blog,



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Jeneba “JJ Ghatt”,is editor at Jenebapeaks.com, an online hub where she helps social media butterfly who empowers digital entrepreneurs and professionals to create great things online at her online learning platform Digital Publishing Academy.  She is an editor of tech blog Techyaya.com and founded the annual 200 Black Women to Follow On Twitter List. Read her bio, then get all of her online & digital biz startup advice and tools in one spot here!

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