Jay Jay Ghatt Empowering online digital entrepreneurs and professionals to create great things online

Report: Long Form Video May Be Replacing Network TV

I published a video last week about how video is best for counting and amplifying your brand and this week (VIEW IT HERE), then this week, I get a request to share this article about how Long Form Video may become the next TV! I believe it! Read the intro: How quickly things change on social media. Just a few years ago, video on these platforms was all about the short and sweet: creators were told to focus mainly on “snackable” pieces that could be consumed quickly. Today, the hot new thing is long-form video. Last year, Facebook reportedly spent up to $1 billion on lengthier content and Google dedicated hundreds of millions of dollars to original YouTube programming; Twitter has invested heavily in live video streams, especially from sports leagues; Snapchat now has shows from major media companies; and Instagram got into the game last year with its IGTV offering. What’s going on? Why are social platforms pushing shows and other long-form content? Are consumers watching? Are advertisers interested? Is social set to dethrone television and platforms like Netflix in the coming years? Recently, eMarketer published an in-depth report examining these questions. Here are five of the key takeaways from the data:
1. Why Are Social Platforms Focused on Long-Form? Why are social networks embracing long-form video? In part, because over the past few years this type of content has been proven to work online. According to ThinkNow Research data cited by eMarketer, some 61% of adult Americans say they now watch shows on Netflix, 33% on Amazon Prime Video, and 24% on Hulu. This demonstrates that a sizable share of people have become used to watching lengthier digital pieces. More broadly, watching online video, especially on mobile devices, is becoming central to the lives of consumers: eMarketer estimates that 84% of Internet users will be frequent watchers of digital video content by 2021 and 83% will be using mobile devices to watch video content. This means that there will be an ever-growing hunger for digital video in the coming years. Read the rest of this illuminating study and its findings here!
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Jeneba “JJ Ghatt”,is editor at Jenebapeaks.com, an online hub where she helps social media butterfly who empowers digital entrepreneurs and professionals to create great things online at her online learning platform Digital Publishing Academy.  She is an editor of tech blog Techyaya.com and founded the annual 200 Black Women to Follow On Twitter List. Read her bio, then get all of her online & digital biz startup advice and tools in one spot here!

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