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About Apple, Fenty Beauty and Authentic Consistent Branding (10Min Podcast)

About Apple, Fenty Beauty and Authentic Consistent Branding.

An analyst recently hypothesized on CNBC that Apple X and its $1,000 price tag means it is just for the rich. “The $999 price tag of Apple’s iPhone X represents a “substantial increase that seems justifiable only for relatively rich people who care deeply about the appearance of their phone,”  KeyBanc analyst Andy Hargreaves wrote in […]

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Micro v. Macro Influencers: Who Give You More Bang for Your Buck

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In influencer marketing, there are conflicting reports and responses to whether macro-influencers, those with 100,000 followers or more on Facebook, Twitter and Instagram or 250,000 subscribers on YouTube) or micro-influencers (with 1,000 to 100,000) perform better for brand campaigns. MediaKix conducted a study and analyzed 742 sponsored posts from 16 top brands that work with […]

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ESSAY: The Leadership Lessons I Learned When I Literally Lost My Voice

deb gabor

By Deb Gabor As a brand strategist, author, and public speaker, I rely upon my voice and storytelling ability to make a living. I’ve observed that my interpersonal communication style is less 1:1 and more “broadcast” in nature. I get in a room full of people, position myself directly in the center, and hold court. […]

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What Happened When I Set Up My Printful eCommerce Shop

I got contacted by the folks at Printful with an invitation to set up a shop and sell products. I took them up on the offer even though I had tried to launch a product sales using older online eCommerce platforms like Cafe Press and Zazzle with modest success. Like those other companies, with Printful, users create […]

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Why You Really Need to Get Out From Behind Your Desk This Week! (10 Min Podcast)

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  It’s quite easy to get caught up in the daily grind of building your business as a solo preneur or a lean start up. You’re doing the marketing, the biz dev, the sales, the building and that leaves little time to get up from your laptop or computer and interface with other human beings. […]

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Finally, A Way to Make Instagram Photos Clickable For Us SmallBiz (TUTORIAL)

Link My Photos • Add Links to Your Instagram Photos

If you are sell t-shirts, mugs, prints, digital products, coaching services on Etsy, Gumroad, Shopify or the like and rely on Instagram to hyper-target your market because you know you’ll find affinity communities in niche areas using that social media platform, you know one of the biggest impediments to driving traffic and converting sales is […]

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DEAL: Get 400+ Diverse Stock Photos for Just $19.99 Before Price Jumps

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Creatives, Marketers,Bloggers, Content Creators that strive to include imagery and photos on their projects that reflect diverse and multicultural audiences may struggle to find relevant photos. Mainstream sites have few and the ones they have are hidden and take hours to find. Picnoi.com saves the time to search by curating them all on one site. […]

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