Jay Jay Ghatt Empowering online digital entrepreneurs and professionals to create great things online

audience segmentation

Social Media Branding; Why You Need More Than One Instagram Account

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A little while ago, a friend who has a very popular blog and a massive Facebook page asked me what was the purpose of having many social media accounts when I was going to be sharing the same message essentially on each one. I told her then that because my brand was still growing, and […]

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Content Marketing 101: Audience Segmentation is Essential to Maximize Conversions

audience segmentation

Each year, industries that promote content online to broad audiences anoint a certain content marketing tactic as the “next big” thing to focus on to drive conversions. For 2016, I’m thinking that “audience segmentation” is the buzz term or maneuver du jour. Audience segmentation refers to the process of identifying the different types and characteristics […]

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