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audience segmentation

Content Marketing 101: Audience Segmentation is Essential to Maximize Conversions

audience segmentation

Each year, industries that promote content online to broad audiences anoint a certain content marketing tactic as the “next big” thing to focus on to drive conversions. For 2016, I’m thinking that “audience segmentation” is the buzz term or maneuver du jour. Audience segmentation refers to the process of identifying the different types and characteristics […]

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