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Ayesha Curry

Consumers Are Ditching Big Brands for Beauty Bloggers’ Picks

Beauty Bloggers are shaking up the make up industry by recommending and promoting rising, next-big-thing companies like NYX and e.l.f. A new industry report states that the beauty segment felt a big decline in sales due to the fact that consumers are on the hunt for edgy, niche brands often touted on social media and […]

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