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Brian J. Greenberg

Quickly Shorten Your Sales Cycles With These 3 Methods

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In a recent Gallup poll, sales professionals were ranked lower on honesty than Congress. This exemplifies why consumers are increasingly looking to their peers, rather than companies, “gurus,” and experts for advice on what to buy, eat, listen to, read and watch. Amazon, for example, can attribute much of their success to mission-critical consumer reviews—raw peer-to-peer […]

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