Jay Jay Ghatt Empowering online digital entrepreneurs and professionals to create great things online

Cross Cultural Consumer Characterization

People Live One of These 7 Lifestyles Which Govern Their Brand Loyalty

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Marketers classify buyers ans consumers based on social class, lifestyle and personality characteristics. This organization is called “psychographic segmentation“. Marketers assume that a person’s lifestyle classification factors in the brands and products he or she uses or purchases. What makes up a person’s lifestyle?  Their values, beliefs, opinions, and interests. I was fascinated to come across the […]

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