Jay Jay Ghatt Empowering online digital entrepreneurs and professionals to create great things online

Federal Trade Commission

16 Tech, blog and social media conferences to attend this year

My list, description and link to some of the hottest tech, social media, marketing and blogging tech and social media projects around!

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This is what happens when a celebrity discloses she was paid to promote a product in social media

Yesterday, with the reaction to TV actress & host Tamera Mowry-Housley‘s sponsored pregnancy announcement, we saw why celebrities avoid disclosing the fact they are paid to promote a product in social media. The backlash when audiences realize they are being paid to influence them can be fierce. Mowry-Housley has been a spokesperson for the pregnancy […]

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“Greedy” Mom Bloggers & Pseudo Celeb Gossip Bloggers; Bloggers Continue to Teeter On Edge of Legitimacy

This month, Gawker broke a story about a New York Times blogger who was demanding public relations companies pay his travel expenses in exchange for mentioning the firms’ client in his blog. An independent publicist tipped off Gawker which revealed in a July 1 story that Cliff Oxford, a former exec & business man who […]

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Start Up Mobile App Developers & Celebrities Beware: FTC’s Guidelines Come After You!

This Monday, I  shared a post on my “mom blog” Bellyitch about the insane amount of money that celebrities get paid to tweet. (Kim Kardashian gets $8,000 and at one time Charlie Sheen pocketed $30K per tweet) Then, as if the FTC Gods were watching, the very next day Tuesday, March 12, the Federal Trade Commission […]

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Google’s new war on Mom Bloggers: How its new Webmaster Guidelines screw the innocent little guys too

Bottom Line TakeAway: The new Google Webmaster Guidelines clarify that once Google determines a site has been paying, or giving product in exchange for a review or link to others established sites, including many Mom Blogs, Google will penalize not only the site that paid for the links but the site where the link exists […]

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The FTC-Facebook Settlement Terms Explained

Following up on complaints filed by consumer privacy protection organizations,  on Tuesday, the Federal Trade Commission announced a settlement agreement with Facebook over its lax privacy regulations. “Facebook’s innovation does not have to come at the expense of consumer privacy,” FTC Chairman Jon Leibowitz said. “The FTC action will ensure it will not.” What did Facebook […]

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