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Consumers Are Ditching Big Brands for Beauty Bloggers’ Picks

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Beauty Bloggers are shaking up the make up industry by recommending and promoting rising, next-big-thing companies like NYX and e.l.f. A new industry report states that the beauty segment felt a big decline in sales due to the fact that consumers are on the hunt for edgy, niche brands often touted on social media and […]

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About Apple, Fenty Beauty and Authentic Consistent Branding (10Min Podcast)

About Apple, Fenty Beauty and Authentic Consistent Branding.

An analyst recently hypothesized on CNBC that Apple X and its $1,000 price tag means it is just for the rich. “The $999 price tag of Apple’s iPhone X represents a “substantial increase that seems justifiable only for relatively rich people who care deeply about the appearance of their phone,”  KeyBanc analyst Andy Hargreaves wrote in […]

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Russell Simmons teams up with Universal Music to replicate the Usher-Justin Bieber model

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So today, CNET reported that hip hop mogul and Def Jam Records founder Russell Simmons has teamed up with Universal Music to launch a new label All Def Digital which will scour YouTube for talent.  It will become the first label created solely for the purpose to develop YouTube artists that is tied to a […]

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