In recent years, there has been a push to get more brick and mortar stores and traditional mom and pop stores to expand their market by promoting their products and services online.
We digital marketers tell them to start blogging, to join social media sites and to start creating products that can be mass marketed to consumers around the nation and world.
However, recently I realized that there is a very common old school marketing tool that realtors, hair salons, dentist and doctor’s offices, plumbers and other service providers have used for years to promote themselves that could actually be remixed and used by businesses that conduct only online — you know like online clothing boutiques, bloggers, web hosting companies, desktop applications etc.
That’s right, magnets! After getting this bright idea, I decided to Periscope it to my friends and followers on this new social media video platform and share it there.
Check it out below:
Jay Jay Ghatt is also editor at Techyaya.com, founder of the JayJayGhatt.com and JayJayGhatt.com where she teaches online creators how to navigate digital entrepreneurship and offers Do-It-For-You Blogging Service. She manages her lifestyle sites BellyitchBlog, Jenebaspeaks and JJBraids.com and is the founder of BlackWomenTech.com 200 Black Women in Tech On Twitter. Her biz podcast 10 Minute Podcast is available on iTunes and Player.fm. Follow her on Twitter at @Jenebaspeaks. Buy her templates over at her legal and business templates on Etsy shop!