Walmart, Women Biz Trade Groups Make it Easier for you to Support Women-Owned Brands

Walmart, Women Biz Trade Groups Make it Easier for you to Support Women-Owned Brands

women owned biz

A new logo program will empower those who want to support women-owned businesses at big box stores like Wal-Mart and Sam’s Club.

The Women’s Business Enterprise National Council (WBENC), Sam’s Club, WEConnect International and Walmart have partnered to design a logo to make people aware of the high-quality, unique products that are coming from these women-owned businesses.

To qualify to use the logo, a business must be WBENC and/or WEConnect International certified, which means 51% owned, operated and controlled by a woman or group of women. Customers will begin seeing the logo later this year at Walmart stores, Sam’s Clubs and in other stores around the world.

women owned

A recent Walmart survey indicates that 90% of the company’s women customers in the United States said they’d go out of their way to buy merchandise made by women.

Women-owned businesses are key players in global economic development and sustainability and contribute more than $1.3 trillion to the U.S. economy.


This program, the cooperative notes, is important for women-owned businesses to have the same opportunities as their male counterparts in order to thrive and succeed.

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Jay Jay Ghatt is also editor at, founder of the and where she teaches online creators how to navigate digital entrepreneurship and offers Do-It-For-You Blogging Service. She manages her lifestyle sites BellyitchBlog, Jenebaspeaks and and is the founder of 200 Black Women in Tech On Twitter. Her biz podcast 10 Minute Podcast is available on iTunes and Follow her on Twitter at @Jenebaspeaks. Buy her templates over at her legal and business templates on Etsy shop!