A little while ago, a friend who has a very popular blog and a massive Facebook page asked me what was the purpose of having many social media accounts when I was going to be sharing the same message essentially on each one.
I told her then that because my brand was still growing, and relied on new entrants and readers for growth, I had to go where various sub-segments congregate. Not everyone is on Facebook. If I wanted a younger demo, I’d definitely have to go get them on Snapchat or Instagram or Muscial.ly app.
The same can be said for the reason a brand should have more than one Instagram account. It’s all about being specific and catering to sub-market of customers or different audiences. It’s all about audience segmentation. I talk about it here:
Jay Jay Ghatt is also editor at Techyaya.com, founder of the JayJayGhatt.com and JayJayGhatt.com where she teaches online creators how to navigate digital entrepreneurship and offers Do-It-For-You Blogging Service. She manages her lifestyle sites BellyitchBlog, Jenebaspeaks and JJBraids.com and is the founder of BlackWomenTech.com 200 Black Women in Tech On Twitter. Her biz podcast 10 Minute Podcast is available on iTunes and Player.fm. Follow her on Twitter at @Jenebaspeaks. Buy her templates over at her legal and business templates on Etsy shop!