Jay Jay Ghatt Empowering online digital entrepreneurs and professionals to create great things online

Social Media Branding; Why You Need More Than One Instagram Account

ZAPPOSA little while ago, a friend who has a very popular blog and a massive Facebook page asked me what was the purpose of having many social media accounts when I was going to be sharing the same message essentially on each one.

I told her then that because my brand was still growing, and relied on new entrants and readers for growth, I had to go where various sub-segments congregate. Not everyone is on Facebook. If I wanted a younger demo, I’d definitely have to go get them on Snapchat or Instagram or Muscial.ly app.

The same can be said for the reason a brand should have more than one Instagram account. It’s all about being specific and catering to sub-market of customers or different audiences. It’s all about audience segmentation. I talk about it here:

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Jeneba “JJ Ghatt”,is editor at Jenebapeaks.com, an online hub where she helps social media butterfly who empowers digital entrepreneurs and professionals to create great things online at her online learning platform Digital Publishing Academy.  She is an editor of tech blog Techyaya.com and founded the annual 200 Black Women to Follow On Twitter List. Read her bio, then get all of her online & digital biz startup advice and tools in one spot here!

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