In influencer marketing, there are conflicting reports and responses to whether macro-influencers, those with 100,000 followers or more on Facebook, Twitter and Instagram or 250,000 subscribers on YouTube) or micro-influencers (with 1,000 to 100,000) perform better for brand campaigns.
MediaKix conducted a study and analyzed 742 sponsored posts from 16 top brands that work with macro and micro influencers concurrently.
The study revealed that while macro influencers get more likes, comments and reach, performance by macro and micro influencers is approximately equal when evaluating based solely on an engagement rate.
However, it did discover that the three brands whose campaigns it used for its case study, Sephora, Gilt and American Rag, they got more success using macro influencers.
Here is how the infographic breaks down below and check out the complete report Here!
Jeneba Jalloh Ghatt can be heard nightly at 8pm on DCRadio/WHUR 96.3HD4 on "Coming to America with Wayna and Friends. She is an editor at Techyaya.com, founder of the Digital Publiching Academy and JayJayGhatt.com where she teaches online creators how to navigate digital entrepreneurship and offers Do-It-For-You Blogging Service. She manages her lifestyle sites BellyitchBlog, Jenebaspeaks and JJBraids.com and is the founder of BlackWomenTech.com 200 Black Women in Tech On Twitter. Her biz podcast 10 Minute Podcast is available on iTunes and Player.fm. Follow her on Twitter at @Jenebaspeaks. Buy her templates over at her legal and business templates on Etsy shop!