What is A/B Testing and How Does It Work? (Video Tutorial)

What is A/B Testing and How Does It Work? (Video Tutorial)


A lot of new online content creators, eCommerce shop owners, vloggers, YouTubers and others who want to market their website, products or services are unaware of the concept of A/B Testing.

It’s a marketing term in the online word that, in sum, at its most basic, is a way to compare two versions of something to figure out which performs better.

While it’s most often associated with websites and apps, Fung says the method is almost 100 years old, a Harvard Business Review summary on A/B testing states. 

To help out those of you who prefer to learn by seeing something in action versus just reading about it, I create a Quick Video Tutorial that explains Briefly What is “A/B” Testing and shows you an example of it in Action.

In this tutorial, I use Sumo.com’s Website Growth Tools.

If you want to download the Sumo.com Plugin for your WordPress website or blog,



ab testing

Related Posts Plugin for WordPress, Blogger...

Jay Jay Ghatt is also editor at Techyaya.com, founder of the JayJayGhatt.com and JayJayGhatt.com where she teaches online creators how to navigate digital entrepreneurship and offers Do-It-For-You Blogging Service. She manages her lifestyle sites BellyitchBlog, Jenebaspeaks and JJBraids.com and is the founder of BlackWomenTech.com 200 Black Women in Tech On Twitter. Her biz podcast 10 Minute Podcast is available on iTunes and Player.fm. Follow her on Twitter at @Jenebaspeaks. Buy her templates over at her legal and business templates on Etsy shop!