I am slowly getting back into content creator mode and on top of my to-do-list was to conduct and audit of my old content and review my analytics to see what type of content I create resonate best with my audience.
While doing so, I discovered that quite a bit of the social media networks and platforms I use have provided updated analytics and tools.
Pinterest, for example, gave me early access to its new Audience Insights tool. It is similar to one Facebook has, but in a nutshell, it gives you some macro level baseline insight in the type of topics, issues and interests my audience have and also gives me some demo information.
In sum, the Audience Insights lets you see what your audience is into based on their search and saving behavior
I decided to walk thru it and I did a screen shot show of it that I uploaded on one of my YouTube Channels and will share with any of you content creators, marketers or social media managers out there who manage social channels and accounts for clients.
Enjoy and let me know what you think in social