I’ve been a fan of Kanye West for a long time, even after his political alliances and controversial comments about slavery gave me pause, I continued to follow his work.
I’ve written penned a piece in the past on business and marketing lessons we entrepreneurs could learn from West’s “Life of Pablo” global Popup shops and so when I saw that he was charging $225 for sweatshirts that read “Holy Spirit” and $50 for socks that read “Jesus Walks” during his Sunrise Easter Service at the Coachella Music Festival in California that garnered over 50,000 attendees, I had to pause to reflect and admire another business lesson that I saw in that bold, yet controversial moves!
I put my thoughts down in my latest 10 Minute Podcast! Listen:
Jeneba Jalloh Ghatt can be heard nightly at 8pm on DCRadio/WHUR 96.3HD4 on "Coming to America with Wayna and Friends. She is an editor at Techyaya.com, founder of the Digital Publiching Academy and JayJayGhatt.com where she teaches online creators how to navigate digital entrepreneurship and offers Do-It-For-You Blogging Service. She manages her lifestyle sites BellyitchBlog, Jenebaspeaks and JJBraids.com and is the founder of BlackWomenTech.com 200 Black Women in Tech On Twitter. Her biz podcast 10 Minute Podcast is available on iTunes and Player.fm. Follow her on Twitter at @Jenebaspeaks. Buy her templates over at her legal and business templates on Etsy shop!