Lessons from the Kylie Jenner ‘Stormi Couture’ Trademark Squatter {VIDEO}

Lessons from the Kylie Jenner ‘Stormi Couture’ Trademark Squatter {VIDEO}


Earlier this month, news media outlets reported that billionaire make up guru and reality TV star Kylie Jenner attempted to trademark a new product named for her 2-year old daughter Stormi Webster but encountered a Trademark pirate who challenged her application.

The company, Business Moves Consulting challenged the Keeping Up With the Kardashians star’s claim to trademark “Stormi Couture” after she had already filed applications for and successfully trademarked “LipKit “, “Klyie Body”, “Kybow,” “Kyliner,” “Kylie Baby,” “Kylie Museum,” “Kylie Kon,” “Glitter Eyes,” and more.

Mississippi husband and dad Curtis Bordenave owns the company challenging Stormi Couture. Bordenave calls himself a branding expert and travels to hair shows and other conferences giving talks on intellectual property.

He has been called a celebrity name squatter and pirate because he also trademark but eventually lost the trademark to the names “Cardi B,” DJ Khaled’s son “Asadh” and Real Housewives of Atlanta star Cynthia Bailey‘s eye wear line, “Cynthia Bailey Eyewear“.

He’s even filed trademark  applications common pop culture names like “alternative facts”, “mansplain” and common words like “radio station” and “call letters”, all of which he subsequently lost or abandoned after challenged by the United States Patent and Trademark Office.

But he has been successful in claiming and keeping other surprisingly very popular brands! Watch my video to see which ones and learn why I think this Bordenave will ultimately lose and the lessons here for regular folks who have not reached peak fame status and the lesson for celebrities.


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Jay Jay Ghatt is also editor at Techyaya.com, founder of the JayJayGhatt.com and JayJayGhatt.com where she teaches online creators how to navigate digital entrepreneurship and offers Do-It-For-You Blogging Service. She manages her lifestyle sites BellyitchBlog, Jenebaspeaks and JJBraids.com and is the founder of BlackWomenTech.com 200 Black Women in Tech On Twitter. Her biz podcast 10 Minute Podcast is available on iTunes and Player.fm. Follow her on Twitter at @Jenebaspeaks. Buy her templates over at her legal and business templates on Etsy shop!