JenebaSpeaksEmpowering online digital entrepreneurs and professionals to create great things online

Back-to-School Survey: More Parents using digital shopping than years past

back to school shopping

back to school shopping

It’s back to school shopping time!

A recent survey from e-commerce shopping site PriceGrabber revealed more and more consumers plan to use digital, mobile and online shopping than in years past. They are also replacing brick and mortar and catalog shopping that previous parenting generation relied on to shop for back-to-school for their kids.

Thirteen percent said they will shop using their mobile phone compared to 6% last year. Another 16% said they will use their tablet compared to 8% last  year. And while 69% will shop online, 58% will shop in brick and mortar stores and 11 percent through a printed catalog.

 The survey of 2,191 online shopping consumers was conducted between June 17 and July 8, 2013.

 The rest of the results are summarized in the below infographic.



Related Posts Plugin for WordPress, Blogger...

Post to Twitter

Jeneba “JJ Ghatt”,is editor at, an online hub where she helps social media butterfly who empowers digital entrepreneurs and professionals to create great things online at her online learning platform Digital Publishing Academy.  She is an editor of tech blog and founded the annual 200 Black Women to Follow On Twitter List. Read her bio, then get all of her online & digital biz startup advice and tools in one spot here!

Tags: , , , ,