Back-to-School Survey: More Parents using digital shopping than years past
It’s back to school shopping time!
A recent survey from e-commerce shopping site PriceGrabber revealed more and more consumers plan to use digital, mobile and online shopping than in years past. They are also replacing brick and mortar and catalog shopping that previous parenting generation relied on to shop for back-to-school for their kids.
Thirteen percent said they will shop using their mobile phone compared to 6% last year. Another 16% said they will use their tablet compared to 8% last year. And while 69% will shop online, 58% will shop in brick and mortar stores and 11 percent through a printed catalog.
The survey of 2,191 online shopping consumers was conducted between June 17 and July 8, 2013.
The rest of the results are summarized in the below infographic.