Are you a “small creator” struggling with getting eyeballs on your content, here’s a trick for getting more views.
In this blog post, we will be looking at how to get more views than you have subscribers.
My Youtube channel has more than 3,600 yet a lot of my videos get over 3,600 views. The reason is I do content that’s called “How To“.
Here are two types of Content you can create to get more views than subscribers.
One way to get people to view your content is, when you create content on Trending Topics. These are hot topics people in your niche are talking about. They’re seasonal and usually related to some news or events in your industry.
It is important to monitor the trends on Social Media platforms like Instagram and Pinterest. Most times algorithms on social media will push content that’s riding on an existing trend. They are tools like Google Trends and Answer the Public that can also guide you on trending topics.
Sometimes as a small create you can get dwarfed into the large sea of trending topics because everyone’s doing it, including more prominent creators and larger established outlets. So what you do is to How-To content.
This type of content is content that people are searching for and if you’re one of the few creators creating content on that search topic, you are going to get found and people are going to find your channel.
One time, Twitter Spaces came around and I was one of very few YouTubers that were given access to Twitter Spaces. So I created a Youtube short and long-form video on “How to join Twitter Spaces”. The Short got over 15,000 views and the long-form video also did pretty well. The reason this piece of content had a high search rate was that the completion was low and people wanted to know HOW-TO join Twitter Spaces.
You will always want to do topics content that’s high in search volume and low in competition. There are different tools to help with this. One example is vidIQ.
I have used this tool for a long time and has helped me identify what people are searching for. It also has a functionality that will send you topics every single day on what can do well. It can also recommend based on what’s already done well on your channel and your niche.
Another reason I like vidIQ is, it can recommend other people in your niche who are doing similar content and because YouTube is a solitary gig you can track people in your niche, which motivates you to keep creating.
Another VidIQ feature you can find useful is the artificial intelligence tool that will suggest headlines and topics that are perhaps more likely to get and/or generate interest. These topics will include keywords that are also buzzworthy or just attractive, not clickbait, but the type of topics that will get someone who’s just scrolling by to stop the scroll and click your YouTube video.
So the key for smaller creators to get a lot of views on their content is to create content that’s not just trending, but also that’s searchable and being searched and when there’s not a lot of competition in it.
In conclusion, the key for smaller creators to get a lot of views on their content is to create content that’s not just trending, but also that’s searchable and being searched when there’s not a lot of competition.