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These Men Turned A Campaign to Expel Junk from LA Schools into a Multi-Million Dollar Wellness Company

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Los Angeles, California-based friends Claude Tellis and Kareem Cook turned a successful campaign to remove vending machines filled with junk foods from the LA school system into a business venture with a Walmart contract.

The men, who were friends in college, eventually won approval to replace the junk with healthier, wholesome options and today they have managed to turn their community-focused endeavor into a multi-million dollar health and wellness company. They own VeganSmart, a line of plant-based nutritional powders.

Tellis and Cook recently announced that VeganSmart will be sold in close to 2,000 of the largest Walmart Supercenter’s nationwide beginning mid-November. Consumers can purchase VeganSmart in Vanilla and Chocolate. The powders sell for $34 retail but about $26 on for close to a 23 ounce jar and looks to have gotten some great reviews.

These StartUp founders’ journey into entrepreneurship, policy reform, and disease prevention impacted their communities in ways that change the way underprivileged communities think about health,  while at the same time  worked to give them trailblazing opportunities as well.

Through their success, the men hope to create a positive change in the diets of millions of Americans and also hope their success inspires other leaders and entrepreneurs like themselves to break through the static.

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Jeneba “JJ Ghatt”,is editor at, an online hub where she helps social media butterfly who empowers digital entrepreneurs and professionals to create great things online at her online learning platform Digital Publishing Academy.  She is an editor of tech blog and founded the annual 200 Black Women to Follow On Twitter List. Read her bio, then get all of her online & digital biz startup advice and tools in one spot here!

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