One of the most important things any digital publisher or online platform needs to sustain traffic and maintain itself is a community of supporters and repeat visitors and users.
A key way to do nourish a ripe virtual community is to cultivate a following in social media and leading them back to your platform or site.
There are a few schools of thoughts on how to accomplish this.
One theory says to pick one platform to nourish, grow and master before moving on to a next one.
Another theory suggests that principals who are small publishers and lean startups, in particular, become early adopters in new social media platforms.
In this podcast voice note, I present the case for becoming an early adopter.
Jay Jay Ghatt is also editor at Techyaya.com, founder of the JayJayGhatt.com and JayJayGhatt.com where she teaches online creators how to navigate digital entrepreneurship and offers Do-It-For-You Blogging Service. She manages her lifestyle sites BellyitchBlog, Jenebaspeaks and JJBraids.com and is the founder of BlackWomenTech.com 200 Black Women in Tech On Twitter. Her biz podcast 10 Minute Podcast is available on iTunes and Player.fm. Follow her on Twitter at @Jenebaspeaks. Buy her templates over at her legal and business templates on Etsy shop!
