I believe in being an Early Adopter of new social media platforms. There are so many benefits to it including but not limited to, becoming an expert quickly, beating your competitors to followers in a niche area and getting easy and instant access to all the other leaders in the platform.
But there is also a risk that comes with early adoption when yours is the only voice that is shining: Overexposure.
People get used to the stage and having the eyes and ears of audiences, even small ones and then go overboard with posting so excessively that their value and messages get diluted.
There is value in “making us miss you” and creating a craving and demand for your voice but over posting and updating makes that hard.
You don’t want to post so much that you become an annoyance or disruption in someone’s day because they get dozens of alerts from one platform and half are from you sharing mundane stuff.
One of my latest quick podcasts voice notes addresses why it can be a problem.
Jay Jay Ghatt is also editor at Techyaya.com, founder of the JayJayGhatt.com and JayJayGhatt.com where she teaches online creators how to navigate digital entrepreneurship and offers Do-It-For-You Blogging Service. She manages her lifestyle sites BellyitchBlog, Jenebaspeaks and JJBraids.com and is the founder of BlackWomenTech.com 200 Black Women in Tech On Twitter. Her biz podcast 10 Minute Podcast is available on iTunes and Player.fm. Follow her on Twitter at @Jenebaspeaks. Buy her templates over at her legal and business templates on Etsy shop!
