Facebook recently updated and clarified its existing rules related to influencers and brands that promote other brands’ products or servicemen on their pages.
The social media site posted the new info on the site’s blog and on a brand new page created to help influencers and marketers navigate the new changes.
In summary, Facebook clarified that verified pages (pages with a blue check mark often on the pages of celebrities, athletes and media organizations) are the only ones permitted to promote another brand, which Facebook calls it “Branded Content.
It created a new tool that verified pages must use when promoting Branded Content.
If a verified page owner wants to share information about another brand, it can accept the handshake icon which will link the brand to the post. Meaning, the brand will travel with that post and get all the alerts about engagement of that post.
Facebook said in an April 8th update that its new Branded Content tool will help brands better target their marketing.
But what about those that do not have verified page but share sponsored post content on their page?
If you do not have a blue badge on your page, you cannot post branded content.
Womp womp womp.
Since the announcement, there have been several sites try to interpret this bad news (for non-verified page owners). I’m keeping track of them here:
The big take away from most was: Better get verified….
…but hold up, not so fast! This is what someone at Facebook told to comoblog;
We’re (Facebook) only accepting verification requests from Pages that represent celebrities, public figures, sports teams, media and entertainment. Our Pages Team is extremely backed up with Brand Requests at the moment and need some time to catch up, that is why we are unable to accept them at the moment.
In the meantime, Leonard Kim, Managing Partner at Build Your Influence, offers these suggestion that you should consider.
To optimize your blog to increase the liklihood of getting verified, Kim says, first you must have:
Jay Jay Ghatt is also editor at Techyaya.com, founder of the JayJayGhatt.com and JayJayGhatt.com where she teaches online creators how to navigate digital entrepreneurship and offers Do-It-For-You Blogging Service. She manages her lifestyle sites BellyitchBlog, Jenebaspeaks and JJBraids.com and is the founder of BlackWomenTech.com 200 Black Women in Tech On Twitter. Her biz podcast 10 Minute Podcast is available on iTunes and Player.fm. Follow her on Twitter at @Jenebaspeaks. Buy her templates over at her legal and business templates on Etsy shop!