Despite what you may have heard or read, blogging is not dead. It is however, changing and evolving, while still remaining a source of information, influence and inspiration for many.
Aragon Premium, a blog monetization platform, compiled some eye-opening stats into how blogs work, collectively, in 2020.
Overall Stats
It takes about 3.5 hours to write a blog post (approximately 1,000 words)
The average reader spends 37 seconds reading a blog post
There are approximately 31.7 million bloggers in existence in 2020
77% of internet users regularly read blog posts
[ALSO READ: It’s Time to Turn Your Blog Into A Business]
Posting
Most bloggers write less than 1000 words per post; 20% of bloggers write 1500 words or more
The optimal length for a blog post is 2250-2500 words for ROI and SEO
44% of bloggers report publishing new blog content between three to six times per month
Marketing
65% of content marketers say they have a content marketing strategy (up significantly from 39% in 2018)
Companies that publish 16 or more blog posts per month generate 4.5x more leads than those that publish 4 posts or less
60% of people say that they’ve purchased a product after originally reading a blog post about that product.
Statistically speaking, you can make your blog stand out in 2020.
If you would like to start a blog in 2020 or would if you have one and would like some insight, support or assistance with social media marketing your content to increase page views, schedule a consulation with me today!
Jay Jay Ghatt is also editor at Techyaya.com, founder of the JayJayGhatt.com and JayJayGhatt.com where she teaches online creators how to navigate digital entrepreneurship and offers Do-It-For-You Blogging Service. She manages her lifestyle sites BellyitchBlog, Jenebaspeaks and JJBraids.com and is the founder of BlackWomenTech.com 200 Black Women in Tech On Twitter. Her biz podcast 10 Minute Podcast is available on iTunes and Player.fm. Follow her on Twitter at @Jenebaspeaks. Buy her templates over at her legal and business templates on Etsy shop!
