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Two African American Female Founders, 43North Accelerator’s  $250k Winners Beta Launch Social Media Management App

angel davis and washington

angel davis and washington

Last month, two black female startup founders beta launched their social media management app, KeepUp.

The platform helps users  manage various social media channels such as Facebook, Twitter, LinkedIn, Instagram, Tumblr and Google+. They can select among 12 major life events form various friends’ feeds to have sent to them as alerts.

The masterminds are women with deep roots analyzing, engaging, studying and helping major institutions bring forth innovative ideas.

Angel Davis is an ex military brat, Stanford University double Economics and Communications grad and an NYU MBA degree holder who once worked as a strategy consultant for the marketing arm of Accenture Interactive consulting firm.

She teamed up with friend, Lauren Washington, a journalism grad who had experience leading and working in the mobile, social media and innovation teams for companies like InStyle magazine, and Neutrogena cosmetics.

Through the app, users can send a text message or update responding to friends’ news. That way they never miss an important life event from one of their friends.

The New York city-area duo won $250,00o from a global business idea competition, 43North.  Now in its second year, 43 North  awards $5 million in cash prizes to startups demonstrating big thinking ideas. KeepUp was one of 11 recipients in a highly competitive landscape of nearly 7,000 applicants.

The competition platform just finished accepting  applications for $1 million ideas on June 24.

I’ve downloaded the app and can’t wait to test it out!


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Jeneba “JJ Ghatt”,is editor at, an online hub where she helps social media butterfly who empowers digital entrepreneurs and professionals to create great things online at her online learning platform Digital Publishing Academy.  She is an editor of tech blog and founded the annual 200 Black Women to Follow On Twitter List. Read her bio, then get all of her online & digital biz startup advice and tools in one spot here!