In Episode 20 of my 10-minute podcast series, I revisit Episode 2 from 2014. That was when I had an “Aha moment” amount Content Curation and predicted that it will be the content marketing tool of the future.
Content Curation is the gathering and collecting of various different content (video, images, articles etc) and delivering it to a platform or person based on the user’s likes or preferences.
The curator is appreciated by the recipient of the curated content because it is personalized and it eliminates the work for the content consumer. Audiences no longer have to search various different sources for information. They can go to one site or have their app or phone deliver all the info they need to their phone.
And these days, we are seeing that many social media sites, mobile and desktop apps and even hardware manufacturers like Apple, are getting into the content curation businesses.
Think Instagram’s Video, Twitter’s Moments, Google Plus’ Collections.
Curation opens up more marketing and monetization options and opportunities.
I discuss it more in Episode 20 of my 10 minute Podcast HERE
Jay Jay Ghatt is also editor at Techyaya.com, founder of the JayJayGhatt.com and JayJayGhatt.com where she teaches online creators how to navigate digital entrepreneurship and offers Do-It-For-You Blogging Service. She manages her lifestyle sites BellyitchBlog, Jenebaspeaks and JJBraids.com and is the founder of BlackWomenTech.com 200 Black Women in Tech On Twitter. Her biz podcast 10 Minute Podcast is available on iTunes and Player.fm. Follow her on Twitter at @Jenebaspeaks. Buy her templates over at her legal and business templates on Etsy shop!