Do you have a swipe file?
Everyone who creates content online, or who sells, markets or promotes products, digital and real ones, and/or engages audiences online should have one.
A swipe file is a collection of tested and proven advertising and sales letters. Keeping a swipe file (templates) is a common practice used by advertising copywriters and creative directors as a ready reference of ideas for projects.
Did you know you could use Instagram as a swipe file in order to get ideas from your competitors or other people in your field who are doing an excellent job on that popular social media image sharing site?
I show you how in this YouTube video!
Jeneba Jalloh Ghatt can be heard nightly at 8pm on DCRadio/WHUR 96.3HD4 on "Coming to America with Wayna and Friends. She is an editor at Techyaya.com, founder of the Digital Publiching Academy and JayJayGhatt.com where she teaches online creators how to navigate digital entrepreneurship and offers Do-It-For-You Blogging Service. She manages her lifestyle sites BellyitchBlog, Jenebaspeaks and JJBraids.com and is the founder of BlackWomenTech.com 200 Black Women in Tech On Twitter. Her biz podcast 10 Minute Podcast is available on iTunes and Player.fm. Follow her on Twitter at @Jenebaspeaks. Buy her templates over at her legal and business templates on Etsy shop!