I
published a video last week about how video is best for counting and amplifying your brand and this week (
VIEW IT HERE), then this week, I get a request to share this article about how Long Form Video may become the next TV! I believe it!
Read the intro:
How quickly things change on social media.
Just a few years ago, video on these platforms was all about the short and sweet: creators were told to focus mainly on “snackable” pieces that could be consumed quickly.
Today, the hot new thing is long-form video. Last year,
Facebook reportedly spent up to $1 billion on lengthier content and
Google dedicated hundreds of millions of dollars to original
YouTube programming;
Twitter has invested heavily in live video streams, especially from sports leagues;
Snapchat now has shows from major media companies; and Instagram got into the game last year with its IGTV offering.
What’s going on?
Why are social platforms pushing shows and other long-form content? Are consumers watching? Are advertisers interested? Is social set to dethrone television and platforms like Netflix in the coming years?
Recently, eMarketer published
an in-depth report examining these questions. Here are five of the key takeaways from the data:
1. Why Are Social Platforms Focused on Long-Form?
Why are social networks embracing long-form video? In part, because over the past few years this type of content has been proven to work online.
According to
ThinkNow Research data cited by
eMarketer, some 61% of adult Americans say they now watch shows on
Netflix, 33% on
Amazon Prime Video, and 24% on
Hulu.
This demonstrates that a sizable share of people have become used to watching lengthier digital pieces.
More broadly, watching online video, especially on mobile devices, is becoming central to the lives of consumers: eMarketer
estimates that 84% of Internet users will be frequent watchers of digital video content by 2021 and 83% will be using mobile devices to watch video content.
This means that there will be an ever-growing hunger for digital video in the coming years.
Read the rest of this
illuminating study and its findings here!
Jay Jay Ghatt is also editor at Techyaya.com, founder of the JayJayGhatt.com and JayJayGhatt.com where she teaches online creators how to navigate digital entrepreneurship and offers Do-It-For-You Blogging Service. She manages her lifestyle sites BellyitchBlog, Jenebaspeaks and JJBraids.com and is the founder of BlackWomenTech.com 200 Black Women in Tech On Twitter. Her biz podcast 10 Minute Podcast is available on iTunes and Player.fm. Follow her on Twitter at @Jenebaspeaks. Buy her templates over at her legal and business templates on Etsy shop!
