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About Apple, Fenty Beauty and Authentic Consistent Branding (10Min Podcast)

About Apple, Fenty Beauty and Authentic Consistent Branding.

About Apple, Fenty Beauty and Authentic Consistent Branding.

An analyst recently hypothesized on CNBC that Apple X and its $1,000 price tag means it is just for the rich.

“The $999 price tag of Apple’s iPhone X represents a “substantial increase that seems justifiable only for relatively rich people who care deeply about the appearance of their phone,”  KeyBanc analyst Andy Hargreaves wrote in a note following the big Apple unveil.

I posit in this edition of the 10 minute Podcast that Apple has long since branded itself to the affluent and if anyone is starting a company today, it is essential to identity the target marketing and ensure everything rom the packaging to branding messaging relays a certain aesthetic to signal to the market.

Listen:

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