For digital publishers, bloggers, website owners and other content creators, the trick to driving traffic to their sites is to share links to them in social media during the peak times that people are on the specific social media platform.
But what are those peak times?
While conducting research and gathering materials and information for a social media and blogging course I will be teaching this week, I came upon tons of information on the internet.
A lot of it were conflicting and dizzying. The colorful Infographics were informative but they too clashed with one another. Co-Schedule blog did an excellent job of analyzing all the comprehensive blog posts out there that tackled the query for each medium and came up with an analysis.
It is a really good and lengthy post that is worth the time to take in thoroughly. I summarized its final findings and curated them below.
Simply, after your plugin (or whatever tool you use) auto shares the content to your various social media accounts, take the time to re-share them during the peak times to maximize exposure and increase your page views, and elevate brand awareness of your site.
I was able to get 250,000 page views monthly to my blog but I didn’t have the benefit of all the amazing tools and knowledge we have now.
The best times to post on Facebook are 1–4 p.m. late into the week and on weekends.
- Saturday and Sunday at 12–1 p.m.
- Thursday and Friday at 1–4 p.m.
- Wednesday at 3 p.m.
The optimal times to tweet are 12–3 p.m., with a peak best time at 5 p.m. During the workweek is the best, though some niches might have more active audiences on the weekend.
- Wednesday at noon and 5–6 p.m.
- Monday–Friday at 12–3 p.m. and 5 p.m.
- Experiment with 2–3 a.m., 6–7 a.m., and 9–10 p.m.
Midweek posting is optimal from 5–6 p.m.
- Tuesday at 10–11 a.m.
- Tuesday, Wednesday, and Thursday at 7:30–8:30 a.m., 12 p.m., and 5–6 p.m.
The beginning of the workday morning is optimal for Google+.
- Wednesday at 9 a.m.
- Weekdays at 9–11 a.m.
Instagram audiences are engaged throughout the week. Mondays should maybe get a little more attention.
- Monday and Thursday at any time other than 3–4 p.m.
- Videos any day at 9 p.m.–8 a.m.
- Experiment with 2 a.m., 5 p.m., and Wednesday at 7 p.m.
Saturdays are your best bet for reaching Pinterest users—and later at night.
- Saturdays at 8–11 p.m.
- Any day 2–4 a.m. and 2–4 p.m.
- Fridays at 3 p.m.
Jay Jay Ghatt is also editor at Techyaya.com, founder of the JayJayGhatt.com and JayJayGhatt.com where she teaches online creators how to navigate digital entrepreneurship and offers Do-It-For-You Blogging Service. She manages her lifestyle sites BellyitchBlog, Jenebaspeaks and JJBraids.com and is the founder of BlackWomenTech.com 200 Black Women in Tech On Twitter. Her biz podcast 10 Minute Podcast is available on iTunes and Player.fm. Follow her on Twitter at @Jenebaspeaks. Buy her templates over at her legal and business templates on Etsy shop!