A lot of people who are old school business owners, brick and mortar store purveyors or who are simply new to the Internet as a tool for launching or growing an established business, may not appreciate the importance of social media marketing and promotion.
It can be intimidating and not all people are convinced the successes of some online thousand- and millionaires who have earned substantial income from their online presence.
I think part of the problem has to do with a lack of focus on the goals for doing a social media campaign. In this 44th episode of the podcast, I explain.
As always listen below or connect to it on iTunes Here!
Jeneba Jalloh Ghatt can be heard nightly at 8pm on DCRadio/WHUR 96.3HD4 on "Coming to America with Wayna and Friends. She is an editor at Techyaya.com, founder of the Digital Publiching Academy and JayJayGhatt.com where she teaches online creators how to navigate digital entrepreneurship and offers Do-It-For-You Blogging Service. She manages her lifestyle sites BellyitchBlog, Jenebaspeaks and JJBraids.com and is the founder of BlackWomenTech.com 200 Black Women in Tech On Twitter. Her biz podcast 10 Minute Podcast is available on iTunes and Player.fm. Follow her on Twitter at @Jenebaspeaks. Buy her templates over at her legal and business templates on Etsy shop!