Influencer marketing is about using people who have large infuential followings online and especially in social media to help you promote your brand and message. When using Influencer marketing to elevate your product, service or offering, it is important to identify your campaig goals.
It is important to have in mind what, specifically, you want to accomplish by engaging an influencer! The Shelf, an infuencer marketing company, believed infllucncer marketing is more about the campaign, its goats, targets and return of investment, more than anything,
It published and offers this infographic that breaks down the three different types of campaigns you can use to achieve a bunch of different campaign goals:
Jay Jay Ghatt is also editor at Techyaya.com, founder of the JayJayGhatt.com and JayJayGhatt.com where she teaches online creators how to navigate digital entrepreneurship and offers Do-It-For-You Blogging Service. She manages her lifestyle sites BellyitchBlog, Jenebaspeaks and JJBraids.com and is the founder of BlackWomenTech.com 200 Black Women in Tech On Twitter. Her biz podcast 10 Minute Podcast is available on iTunes and Player.fm. Follow her on Twitter at @Jenebaspeaks. Buy her templates over at her legal and business templates on Etsy shop!