An analyst recently hypothesized on CNBC that Apple X and its $1,000 price tag means it is just for the rich.
“The $999 price tag of Apple’s iPhone X represents a “substantial increase that seems justifiable only for relatively rich people who care deeply about the appearance of their phone,” KeyBanc analyst Andy Hargreaves wrote in a note following the big Apple unveil.
I posit in this edition of the 10 minute Podcast that Apple has long since branded itself to the affluent and if anyone is starting a company today, it is essential to identity the target marketing and ensure everything rom the packaging to branding messaging relays a certain aesthetic to signal to the market.
Listen:
Jay Jay Ghatt is also editor at Techyaya.com, founder of the JayJayGhatt.com and JayJayGhatt.com where she teaches online creators how to navigate digital entrepreneurship and offers Do-It-For-You Blogging Service. She manages her lifestyle sites BellyitchBlog, Jenebaspeaks and JJBraids.com and is the founder of BlackWomenTech.com 200 Black Women in Tech On Twitter. Her biz podcast 10 Minute Podcast is available on iTunes and Player.fm. Follow her on Twitter at @Jenebaspeaks. Buy her templates over at her legal and business templates on Etsy shop!
