Does social media matter to VCs?
To a VC, does it matter how many Twitter followers or Facebook FB -0.62% fans a startup may have?
Is it a good thing if a startup founder has 500+ followers on LinkedIn LNKD +%?
In the scheme of things, how important is social media traction when a VC is considering an investment?
While there are many different metrics used by VCs, there is really no reason why social media shouldn’t be part of the overall mix.
For startups with a large social media following, it means a few things.
1. They have a brand or product that resonates with existing or potential customers.
2. They have a willingness and ability to drive attention by leveraging social media using through engagement, conversations, relationship building, customer service and marketing campaigns.
3. There is a solid base to drive marketing and sales by tapping into the power of evangelists and influencers.
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Jay Jay Ghatt is also editor at Techyaya.com, founder of the JayJayGhatt.com and JayJayGhatt.com where she teaches online creators how to navigate digital entrepreneurship and offers Do-It-For-You Blogging Service. She manages her lifestyle sites BellyitchBlog, Jenebaspeaks and JJBraids.com and is the founder of BlackWomenTech.com 200 Black Women in Tech On Twitter. Her biz podcast 10 Minute Podcast is available on iTunes and Player.fm. Follow her on Twitter at @Jenebaspeaks. Buy her templates over at her legal and business templates on Etsy shop!
