Does social media matter to VCs?
In the scheme of things, how important is social media traction when a VC is considering an investment?
While there are many different metrics used by VCs, there is really no reason why social media shouldn’t be part of the overall mix.
For startups with a large social media following, it means a few things.
1. They have a brand or product that resonates with existing or potential customers.
2. They have a willingness and ability to drive attention by leveraging social media using through engagement, conversations, relationship building, customer service and marketing campaigns.
3. There is a solid base to drive marketing and sales by tapping into the power of evangelists and influencers.
Jeneba Jalloh Ghatt can be heard nightly at 8pm on DCRadio/WHUR 96.3HD4 on "Coming to America with Wayna and Friends. She is an editor at Techyaya.com, founder of the Digital Publiching Academy and JayJayGhatt.com where she teaches online creators how to navigate digital entrepreneurship and offers Do-It-For-You Blogging Service. She manages her lifestyle sites BellyitchBlog, Jenebaspeaks and JJBraids.com and is the founder of BlackWomenTech.com 200 Black Women in Tech On Twitter. Her biz podcast 10 Minute Podcast is available on iTunes and Player.fm. Follow her on Twitter at @Jenebaspeaks. Buy her templates over at her legal and business templates on Etsy shop!