Does social media matter to VCs?
In the scheme of things, how important is social media traction when a VC is considering an investment?
While there are many different metrics used by VCs, there is really no reason why social media shouldn’t be part of the overall mix.
For startups with a large social media following, it means a few things.
1. They have a brand or product that resonates with existing or potential customers.
2. They have a willingness and ability to drive attention by leveraging social media using through engagement, conversations, relationship building, customer service and marketing campaigns.
3. There is a solid base to drive marketing and sales by tapping into the power of evangelists and influencers.
continue readingJeneba “JJ Ghatt”,is editor at Jenebapeaks.com, an online hub where she helps social media butterfly who empowers digital entrepreneurs and professionals to create great things online at her online learning platform Digital Publishing Academy. She is an editor of tech blog Techyaya.com and founded the annual 200 Black Women to Follow On Twitter List. Read her bio, then get all of her online & digital biz startup advice and tools in one spot here!