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A Guide to FTC Disclosure for Fashion Bloggers Who Promote Affiliates

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  If you haven’t heard the FTC Endorsement Guidelines (Federal Trade Commission) is focusing more on influencers and disclosures for sponsored and affiliate content. My partners at ShopStyle Collective put together a guide of best practices to follow when promoting any of its affiliate content as well as sponsored content. The guide could is useful […]

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This is Why People Who Reach Success Later in Life are Winning

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By Soulamia Gourani It’s healthy to peak late in life; in fact, many people feel happier and healthier as they grow older.  There are many different reasons why people don’t land on the right path until “later in life,” and below are a few reasons why many become “late bloomers.” You’ve checked your expectations. When […]

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DEAL: Jeff Johnson’s $497 Google Analytics Course for $47

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Master the art of Google Analytics in just 30 days and become certified There are two types of entrepreneurs: Those who sit around brainstorming who their customers are while sipping frothy macchiatos ​ Those who spend time actually finding out who their customers are by doing the real work There’s no question that Google Analytics can give you the […]

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About Apple, Fenty Beauty and Authentic Consistent Branding (10Min Podcast)

About Apple, Fenty Beauty and Authentic Consistent Branding.

An analyst recently hypothesized on CNBC that Apple X and its $1,000 price tag means it is just for the rich. “The $999 price tag of Apple’s iPhone X represents a “substantial increase that seems justifiable only for relatively rich people who care deeply about the appearance of their phone,”  KeyBanc analyst Andy Hargreaves wrote in […]

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Micro v. Macro Influencers: Who Give You More Bang for Your Buck

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In influencer marketing, there are conflicting reports and responses to whether macro-influencers, those with 100,000 followers or more on Facebook, Twitter and Instagram or 250,000 subscribers on YouTube) or micro-influencers (with 1,000 to 100,000) perform better for brand campaigns. MediaKix conducted a study and analyzed 742 sponsored posts from 16 top brands that work with […]

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ESSAY: The Leadership Lessons I Learned When I Literally Lost My Voice

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By Deb Gabor As a brand strategist, author, and public speaker, I rely upon my voice and storytelling ability to make a living. I’ve observed that my interpersonal communication style is less 1:1 and more “broadcast” in nature. I get in a room full of people, position myself directly in the center, and hold court. […]

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What Happened When I Set Up My Printful eCommerce Shop

I got contacted by the folks at Printful with an invitation to set up a shop and sell products. I took them up on the offer even though I had tried to launch a product sales using older online eCommerce platforms like Cafe Press and Zazzle with modest success. Like those other companies, with Printful, users create […]

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